Target
Relaunch Target through its store-remodel programme, turning refurbished spaces into a visible, local-first commitment to the communities they serve.
Brief
We launched “We’ve Got Love for Local,” a modular campaign that gave every remodeled store its own voice. Through bold illustrated key art, OOH, OLV, social, digital, direct mail and merch, the relaunch felt personal. Each execution tapped into local pride and familiarity, inviting communities back in to rediscover their Target, refreshed and reimagined.
Solution
Role: Creative Direction – overseeing the campaign from conception to production.
Agency: 160over90 | CDs: Hollie Fraser + Ramon De Los Santos | Designer: Dawa Kyisarh | ACDs: Chester Berry + Danielle Sim, Jeriel Allison + Thomas Torres
