Natural Cycles
Brief
Natural Cycles is the first-ever FDA approved digital birth control app that's 93% effective.
Solution
A birth control app?! Strange, right? We embraced everything that made Natural Cycles different with a playful twist on a talking heads campaign. Yes, Natural Cycles is 93% effective and 100% weird.
Credits
Agency: Marina Maher Communications | ECD: Ted Sabarese | Creative Directors: Hollie Fraser + Mila Golubov
Social Content
Just a quick glimpse of some of the social we created to educate, entertain and inform women about how the product worked and who was behind its invention.
