Proton Drive is one of the safest cloud storage platforms out there. To dramatize the importance of data privacy, we created Nimbo – a cloud plush toy with a dark side.

A satirical nod to ‘90s toy culture, Nimbo represents the shady ways big tech can misuse your data. Through dark humour, we launched a campaign that exposed the risks of trusting your most personal family memories to unreliable tech giants. By parodying nostalgic toy ads, we turned a familiar childhood trope into a cautionary tale, while highlighting Proton Drive’s promise of secure, end-to-end encrypted storage for every precious memory.