Proton Drive is one of the safest cloud storage platforms out there. To dramatise the importance of data privacy, we created Nimbo – a cloud plushie with a dark side.

A satirical nod to ’90s toy culture, Nimbo exposed the shady ways big tech can misuse your data. By turning nostalgic toy ads into a cautionary tale, the campaign revealed the risks of handing over your most personal family memories to tech giants — while positioning Proton Drive as the secure, end-to-end encrypted alternative built to protect every precious memory.