Head & Shoulders - Madden
Brief
When Head & Shoulders found out Patrick Mahomes made it into Madden's 99 club, they knew it just wasnt enough.
So, we created a social movement to make hair game an official part of Madden ratings making Patrick's hair the official rating to beat.
The results? 💯
Credits
Agency: Marina Maher Communications | ECD: Ted Sabarese | Creative Team: Hollie Fraser + Mila Golubov
Social and earned media highlights:
Troy Polamalu (NFL Hall Of Famer) kicked off the campaign on social, when he became an official ratings adjustor for Madden. His efforts were then followed by an influx of fans and influencers supporting the movement.
We managed to hijack the Madden site and add hair ratings to the players profiles.
