We reimagined an elevator as the "Impress Express" a 30-floor beauty challenge where influencers and real consumers had one mission: apply their nails or lashes before the doors ping open again. Through TikTok POVs, ASMR, and punchy social-first edits, we proved that getting ready doesn’t need a glam squad… just a lift ride. A playful, earned-first idea that turned ease into the ultimate reason to believe.