Jumeirah
Time Exceptionally Well Spent: Global Brand Pitch and Campaign Development
Challenge
The challenge: break through the 'sea of sameness' in luxury hospitality marketing and reposition Jumeirah, a well-established legacy brand, from its traditional, older demographic to a more digitally focused, younger one. I concepted and developed the initial pitch idea that successfully won the
business, reimagining the Jumeirah brand for a younger, affluent audience.
Our insight-driven platform, "Time Exceptionally Well Spent," centered around the idea that time is the ultimate luxury for today's affluent traveler. This was brought to life through a refreshed brand strategy, tagline, digital-first content, film, photography, and a distinct tone of voice.
The campaign achieved over 40 Million Views across Campaign & Social, 40% Increase in Web Traffic, 30% Increase in Direct Bookings, 40% Increase in Social Media Growth
Credits
Agency: Beautiful Destinations | CCO: Alex Foster | Creative Director: Hollie Fraser | Creative Team: Nicole Drinkwater, Kyle McDonald, Marielle Malamud | Designer: Renee Collins
