GLACEAU VITAMINWATER
Shine Bright Campaign
I worked on the pitch that won the UK + European campaign for Vitaminwater, positioning it as the drink for young, self-motivated millennials.
In 2014, we got ahead of the curve by using influencers — just as they were beginning to rise — rather than models, leveraging their authenticity to drive the "Shine Bright" attitude.
This innovative approach, combined with experiential marketing and bold OOH placements, created a strong connection with the target audience and drove purchase intent
by immersing them in a vibrant, energetic brand experience.
Agency: Leo Burnett | ECD: Scott Bradley | Creative Team Hollie Fraser + Nora Gurney
I worked on the pitch that won the UK + European campaign for Vitaminwater, positioning it as the drink for young, self-motivated millennials.
In 2014, we got ahead of the curve by using influencers — just as they were beginning to rise — rather than models, leveraging their authenticity to drive the "Shine Bright" attitude.
This innovative approach, combined with experiential marketing and bold OOH placements, created a strong connection with the target audience and drove purchase intent
by immersing them in a vibrant, energetic brand experience.
Agency: Leo Burnett | ECD: Scott Bradley | Creative Team Hollie Fraser + Nora Gurney
- OUT OF HOME -
We used what we called 'cultural entrepreneurs' - self-made, inspirational, go-getters. Each representing the
brand through their attitude and approach to life.
We used what we called 'cultural entrepreneurs' - self-made, inspirational, go-getters. Each representing the
brand through their attitude and approach to life.
Photographer: Matt Irwin | Typographer: André Beato
- SOCIAL -
Each of the cultural entrepreneurs, launched a competition online. Entrants won the chance to work with the entrepreneurs and learn from them.
Each of the cultural entrepreneurs, launched a competition online. Entrants won the chance to work with the entrepreneurs and learn from them.
Mikey Trapstar chose up-and-coming streetwear designer Man Up Girl to showcase her designs alongside his own at the Shinebright store.
- SOCIAL VIDEOS -
