Hollie Fraser
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GLACEAU VITAMINWATER   |   #SHINEBRIGHT CAMPAIGN


Brief: Position Vitaminwater as the drink for young, self-motivated millennials of today.
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Solution: Vitaminwater is a quick way to get the nutrition and vitamins you need to keep going, so you can 'Shine Bright'.
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- OUT OF HOME -​
We used what we called 'cultural entrepreneurs' - self-made, inspirational, go-getters. Each representing the
​brand through their attitude and approach to life.
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Photographer: Matt Irwin  |  Typographer: André Beato
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 - SOCIAL - 
Each of the cultural entrepreneurs, launched a competition online. Entrants won the chance to work with the entrepreneurs and learn from them.
Mikey Trapstar chose up-and-coming streetwear designer Man Up Girl to showcase her designs alongside his own at the Shinebright store.
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 - SOCIAL VIDEOS -
Trine's Video
Jenny's Video
Theo's Video
Lisa's Video
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