GLACEAU VITAMINWATER | #SHINEBRIGHT CAMPAIGN
Brief: Position Vitaminwater as the drink for young, self-motivated millennials of today.
Solution: Vitaminwater is a quick way to get the nutrition and vitamins you need to keep going, so you can 'Shine Bright'.
Solution: Vitaminwater is a quick way to get the nutrition and vitamins you need to keep going, so you can 'Shine Bright'.
- OUT OF HOME -
We used what we called 'cultural entrepreneurs' - self-made, inspirational, go-getters. Each representing the
brand through their attitude and approach to life.
We used what we called 'cultural entrepreneurs' - self-made, inspirational, go-getters. Each representing the
brand through their attitude and approach to life.
Photographer: Matt Irwin | Typographer: André Beato
- SOCIAL -
Each of the cultural entrepreneurs, launched a competition online. Entrants won the chance to work with the entrepreneurs and learn from them.
Each of the cultural entrepreneurs, launched a competition online. Entrants won the chance to work with the entrepreneurs and learn from them.
Mikey Trapstar chose up-and-coming streetwear designer Man Up Girl to showcase her designs alongside his own at the Shinebright store.
- SOCIAL VIDEOS -
