HELLO! |
I’m Hollie, I'm an award-winning, multidisciplinary Creative Director with 15+ years experience creating concepts, garnering media attention and repositioning brands big and small.
I started out in London, before heading to New York in 2015. So far in my career I’ve worked at ad agencies, PR agencies, production companies, as well as with start-ups, and direct to client. My work covers art direction, creative concepts, campaign development, brand voice, and copy. While I specialise in creative concepts, I am experienced in both art direction and copy, managing teams across categories including everything from beauty, haircare, tech, healthcare to consumer packaged goods and much more. I believe in today's media landscape, great ideas have to earn attention, not expect it. Which is why I specialize in creating modern cultural and talkable ideas, and not just advertising. My work has been recognized by Cannes Lions, Clio Image Awards, The Webbys and BIMAs. Lastly and most proudly, I’m the founder of Books on the Subway and Books on the Underground, now a global book sharing initiative. Speaker at Simon & Schuster Digital Innovation Festival, Penguin Random House Influencer event and panelist at Chicago Ideas. And in case you are wondering, I'm the younger looking one in the picture. |
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EXPERIENCE |
FREELANCE CREATIVE DIRECTOR | July 2022 - Present
Strawberry Frog / 160over90 / Pray Tel l / Convicts / DeVries Global / Golin / The Brooklyn Brothers CREATIVE DIRECTOR @ BEAUTIFUL DESTINATIONS, NYC | Jan 2021 - July 2022 CREATIVE DIRECTOR @ MMC, NYC | Jan 2017 - Jan 2021 ASSOCIATE CREATIVE DIRECTOR @ GREY, NYC | Dec 2015 - Dec 2016 SENIOR CREATIVE @ LEO BURNETT, LDN | Nov 2011 - Nov 2015 CREATIVE @ RAZORFISH, LDN | July 2011 - October 2011 CREATIVE @ 20:20, LDN | Dec 2009 - July 2011 PLACEMENTS @ VARIOUS LONDON AGENCIES | June 2008 - Dec 2009 |
AWARDS |
YunoJuno Awards 2023
Finalist - Creative Freelancer Of The Year Beacon Awards 2022 pHD - Smarty Pants | Nominee Best Campaign Cannes Lions 2018 Merck "Can't Wait For" Video - Branded content & entertainment (shortlisted) Clio Image Award 2015 The Outnet - Sergio The Shoe Hunter (Prestige Social Media Campaign) BIMAs 2015 WINNER - Consumer Retailer | The Outnet - Sergio The Shoe Hunter WINNER - Content | The Outnet - Sergio The Shoe Hunter WINNER - Social | The Outnet - Sergio The Shoe Hunter Shortlisted - Video | The Outnet - Sergio The Shoe Hunter Shortlisted - Well-being & Health | ghd - Christmas campaign 2014 DMAs 2015 GOLD - FMCG | ghd - Christmas campaign 2014 GOLD - Retail | The Outnet - Sergio The Shoe Hunter SILVER - Integrated | ghd - Christmas campaign 2014 Shortlisted - Experiential | The Outnet - Sergio The Shoe Hunter Drum Marketing Awards 2015 Shortlisted - Integrated Strategy of the Year | ghd - Christmas campaign 2014 Shortlisted - Customer Insight Strategy | ghd - Christmas campaign 2014 The Webby Awards 2015 Honoree - Social, Animal | The Outnet - Sergio The Shoe Hunter Marketing Society Excellence Awards 2015 High Commendation - Marketing on a shoestring | The Outnet - Sergio The Shoe Hunter D&AD Student Awards 2007 Commendation 'In Book' - Photography | Grazia Weekly |
AND ALSO |
2023 | Founder @ We Are Shelance
A collective helping to connect and promote female freelance creatives in the advertising industry. 2019 | Podcaster Co-host of Books on the Subway The Podcast. An interview series with authors and humans who have impacted the city of NYC. 2012 | Founder - Books on the Subway + Books on the Underground, A worldwide book sharing initiative. Originally launched in London in 2012 I now have branches across the world. 2018 | Panelist at PAMA and Simon & Schuster PAMA, an event for Penguin Randomhouse, educating marketers on #bookstagram. Speaker at SImon & Schuster's Digital Innovation Festival. 2014 | Speaker at Chicago Ideas Week 'The Sharing Economy - What's mine is yours' 2015 | Volunteer at New York Cares Working on the educational arts and mentoring program. Enabling underprivileged children, partially-sighted and disabled adults the opportunity to explore art, creativity and literature. 2014 | Speaker at FutureRising '21 things about Advertising I wish I could've told my 21 year old self' 2014 | Mentor School of Communication Arts 2.0 |