VISIT PANAMA | FOLLOW THE CALL
The Challenge Panama as a vacation destination is relatively under the radar and low down on people’s priority list.
Panamanians are very proud of their rich heritage, culture and vibrant lifestyle and want to attract only travelers that will understand,
embrace and contribute to their culture.
The Idea: “Follow The Call”
The energy, essence and vibe that Panama emanates will only be heard by a few, so if you hear the call, embrace it,
follow it and see where Panama’s experiences it takes you.
20+ million views across social | 30% increase in web traffic | 30% growth in social
Agency: Beautiful Destinations | CCO: Alex Foster | Creative Director: Hollie Fraser | Creative Team Lindsay Dyer + Isabel Taborga
Panamanians are very proud of their rich heritage, culture and vibrant lifestyle and want to attract only travelers that will understand,
embrace and contribute to their culture.
The Idea: “Follow The Call”
The energy, essence and vibe that Panama emanates will only be heard by a few, so if you hear the call, embrace it,
follow it and see where Panama’s experiences it takes you.
20+ million views across social | 30% increase in web traffic | 30% growth in social
Agency: Beautiful Destinations | CCO: Alex Foster | Creative Director: Hollie Fraser | Creative Team Lindsay Dyer + Isabel Taborga
- SOCIAL FIRST VIDEOS -
- PHOTOGRAPHY -
