Hollie Fraser
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VISIT PANAMA   |   FOLLOW THE CALL


The Brief: Panama as a vacation destination is relatively under the radar and low down on people’s priority list.
Panamanians are very proud of their rich heritage, culture and vibrant lifestyle and want to attract only travelers that will understand,
​embrace and contribute to their culture.
​
The Idea: “Follow The Call”
The energy, essence and vibe that Panama emanates will only be heard by a few, so if you hear the call, embrace it,
follow it and see where Panama’s experiences it takes you.

- SOCIAL FIRST VIDEOS -

- PHOTOGRAPHY - 

- CAMPAIGN RESULTS -
​20+ million
views across social  |  30% increase in web traffic  |  30% growth in social

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  • ABOUT ME
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  • RESUME