Hollie Fraser
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THE OUTNET.COM   |   SERGIO THE SHOE HUNTER


Brief: With a focus on shoes, give THEOUTNET.com a presence at London Fashion Week. Oh yeah, and you only have a tiny budget.

Solution: Who better than someone only 9-inches tall to report on the best shoes at London Fashion Week. 
Meet Sergio, the miniature Daschund, 
who equipped with a Go-Pro became THEOUTNET's 'On-The-Ground Reporter'. He waggled his way in to some of the most exclusive shows and even
​made some friends along the way.


Awards: Clio Image Award  |  Marketing Society Excellence Award  |  Webby Award Honoree  
|  3 BIMA Awards


Agency: Leo Burnett  |  ECD: Scott Bradley  |  Creative Team Hollie Fraser + Nora Gurney

- CASESTUDY -


​- SERGIO'S HIGHLIGHTS -


​- ALL VIDEOS -

DAY 1
DAY 2
DAY 3
DAY 4
DAY 5


​- SNIPPET OF SOCIAL -


​- THE WEBSITE -
Picture
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