Hollie Fraser
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THE OUTNET.COM   |   SERGIO THE SHOE HUNTER


Brief: With a focus on shoes, give THEOUTNET.com a presence at London Fashion Week. Oh yeah, and you only have a tiny budget.

Solution: Who better than someone only 9-inches tall to report on the best shoes at London Fashion Week. 
Meet Sergio, the miniature Daschund, who equipped with a Go-Pro became THEOUTNET's 'On-The-Ground Reporter'. He waggled his way in to some of the most exclusive shows and even made some friends along the way.

Awards: Clio Image Award  |  Marketing Society Excellence Award  |  Webby Award Honoree  
|  3 BIMA Awards

- CASESTUDY -


​- SERGIO'S HIGHLIGHTS -

- ALL VIDEOS -

DAY 1
DAY 2
DAY 3
DAY 4
DAY 5


​- SNIPPET OF SOCIAL -

- THE WEBSITE -
​
 TheShoeHunter.com
Picture
- PRESS COVERAGE -
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