THE OUTNET.COM | SERGIO THE SHOE HUNTER
Brief: With a focus on shoes, give THEOUTNET.com a presence at London Fashion Week. Oh yeah, and you only have a tiny budget.
Solution: Who better than someone only 9-inches tall to report on the best shoes at London Fashion Week. Meet Sergio, the miniature Daschund,
who equipped with a Go-Pro became THEOUTNET's 'On-The-Ground Reporter'. He waggled his way in to some of the most exclusive shows and even
made some friends along the way.
Awards: Clio Image Award | Marketing Society Excellence Award | Webby Award Honoree | 3 BIMA Awards
Agency: Leo Burnett | ECD: Scott Bradley | Creative Team Hollie Fraser + Nora Gurney
Solution: Who better than someone only 9-inches tall to report on the best shoes at London Fashion Week. Meet Sergio, the miniature Daschund,
who equipped with a Go-Pro became THEOUTNET's 'On-The-Ground Reporter'. He waggled his way in to some of the most exclusive shows and even
made some friends along the way.
Awards: Clio Image Award | Marketing Society Excellence Award | Webby Award Honoree | 3 BIMA Awards
Agency: Leo Burnett | ECD: Scott Bradley | Creative Team Hollie Fraser + Nora Gurney
- CASESTUDY -
- SERGIO'S HIGHLIGHTS -
- ALL VIDEOS -
- SNIPPET OF SOCIAL -
- THE WEBSITE -
