THE OUTNET.COM // SERGIO THE SHOE HUNTER

Role: Ideation  |  Art Direction    Channels: Social  |  Digital

Brief: With a focus on shoes, give THEOUTNET.com a presence at London Fashion Week. Oh yeah, and you only have a tiny budget.

Solution: Who better than someone only 9-inches tall to report on the best shoes at London Fashion Week. Meet Sergio, the miniature Daschund, who equipped with a Go-Pro became THEOUTNET's 'on-the-ground Reporter'. He waggled his way in to some of the most exclusive shows and even made some friends along the way.

Awards: Clio Image Award  |  Marketing Society Excellence Award  |  Webby Award Honoree  |  3 BIMA Awards

- CASESTUDY -


​- SERGIO'S HIGHLIGHTS -

- ALL VIDEOS -


​- SNIPPET OF SOCIAL -

- THE WEBSITE -
​ TheShoeHunter.com
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- PRESS COVERAGE -