Hollie Fraser
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THE OUTNET  |  2014


Brief: Create a brand positioning and brand identity for THEOUTNET.com.

Solution: We positioned THEOUTNET.com as the 'Designer Outlet for Style Hunters' and created a campaign about stalking style.
Created the look, tone and feel for the brand along with the campaign idea: Happy Hunting.
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Pitch Win  |

Agency: Leo Burnett  |  ECD: Scott Bradley  |  Creative Team Hollie Fraser + Nora Gurney

- PRINT -

Picture
Picture
Photographer: Max Farago
Picture
Picture
Photographer: Mark Segal
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- FASHION FILM -
Director: Clara Cullen

​- HOMEPAGE TAKEOVERS -
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