NATURAL CYCLES // A DIFFERENT KIND OF BIRTH CONTROL

Role: Ideation  |  Art Direction    Channels: Social  |  Digital

Brief: Natural Cycles is the first-ever FDA approved digital birth control app that's 93% effective.

Solution: A birth control app?! Strange, right? We embraced everything that made Natural Cycles different with a playful twist
​on a talking heads campaign. Yes, Natural Cycles is 93% effective and 100% weird.

- VIDEO CONTENT -

- SOCIAL CONTENT -

Just a quick glimpse of some of the social we created to educate, entertain and inform women
​about how the product worked and who was behind its invention.