NATURAL CYCLES // A DIFFERENT KIND OF BIRTH CONTROL
Role: Ideation | Art Direction Channels: Social | Digital
Brief: Natural Cycles is the first-ever FDA approved birth control app that's 93% effective.
Solution: A birth control app?! Strange right? We embraced everything that made Natural Cycles different with a playful twist on a talking heads campaign. Yes, Natural Cycles is 93% effective and 100% weird.