MERCK // INVENTING FOR LIFE
Role: Ideation | Art Direction Channels: Digital | Social
Brief: Most people don't think of medicine as invention. At Merck, it's the most important kind.
Solution: To get people to rethink invention, we went to the hubs of the latest and greatest (Silicon Valley & Silicon Alley) and asked the locals to
tell us what invention they can't wait for. Then we turned the camera to the invention that matters most: a cure.
Awards: Cannes Lions Shortlist | MM&M Awards
*Note: The people in this video are not actors.
Brief: Most people don't think of medicine as invention. At Merck, it's the most important kind.
Solution: To get people to rethink invention, we went to the hubs of the latest and greatest (Silicon Valley & Silicon Alley) and asked the locals to
tell us what invention they can't wait for. Then we turned the camera to the invention that matters most: a cure.
Awards: Cannes Lions Shortlist | MM&M Awards
*Note: The people in this video are not actors.
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Director: David Garcia
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*Note: The people in this video are not actors.
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