MERCK | INVENTING FOR LIFE
Brief: Most people don't think of medicine as invention. At Merck, it's the most important kind.
Solution: To get people to rethink invention, we went to the hubs of the latest and greatest inventions (Silicon Valley & Silicon Alley) and asked the locals to
tell us what invention they can't wait for. Then we turned the camera to the invention that matters most: a cure.
Agency: Marina Maher Communications | ECD: Ted Sabarese | Creative Team Hollie Fraser + Mila Golubov
Awards: Cannes Lions Shortlist | MM&M Awards
Solution: To get people to rethink invention, we went to the hubs of the latest and greatest inventions (Silicon Valley & Silicon Alley) and asked the locals to
tell us what invention they can't wait for. Then we turned the camera to the invention that matters most: a cure.
Agency: Marina Maher Communications | ECD: Ted Sabarese | Creative Team Hollie Fraser + Mila Golubov
Awards: Cannes Lions Shortlist | MM&M Awards
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