Hollie Fraser
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MERCK   |   INVENTING FOR LIFE


Brief: Most people don't think of medicine as invention. At Merck, it's the most important kind. 

Solution: To get people to rethink invention, we went to the hubs of the latest and greatest inventions (Silicon Valley & Silicon Alley) and asked the locals to
​tell us what invention they can't wait for. Then we turned the camera to the invention that matters most: a cure.

Agency: Marina Maher Communications |  ECD: Ted Sabarese  |  Creative Team Hollie Fraser + Mila Golubov

Awards: Cannes Lions Shortlist  | MM&M Awards

Director: David Garcia
*Note: The people in this video are not actors.
​

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