IT'S ON US.ORG // IOU CAMPAIGN 2019
Role: Ideation | Creative Direction Channels: Social | Digital
Brief: 20% of women, 13% of men and 50% of the LGBTQIA community will experience sexual assault of some nature during their time at college. Itsonus.org asked us to develop a campaign to highlight the issue of college sexual assault and promote student-led training programs on campus.
Solution: We created a series of candid and emotional PSA videos featuring real stories from survivors and bystanders. They shared their experiences through an IOU letter written to themselves.
