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IT'S ON US.ORG   |   IOU CAMPAIGN 2019


Brief: 20% of women, 13% of men and 50% of the LGBTQIA community will experience sexual assault of some nature during their time at
college. Itsonus.org asked us to develop a campaign to highlight the issue of collegesexual assault and promote student-led training programs on campus.


Solution: We created a series of candid and emotional PSA videos featuring real stories from survivors and bystanders.
They shared their experiences through an IOU letter written to themselves. 


Agency: Fancy NYC  |  ECDS: Katie Keating + Erica Fite  |  Creative Team Hollie Fraser + Silvana Medukic


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- PSA VIDEOS -


​*Note: these are real students and the following PSAs contain direct discussions of sexual assault, including graphic dsecriptions of sexual attacks.

- SOCIAL -

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