IT'S ON US.ORG | IOU CAMPAIGN 2019
Brief: 20% of women, 13% of men and 50% of the LGBTQIA community will experience sexual assault of some nature during their time at
college. Itsonus.org asked us to develop a campaign to highlight the issue of collegesexual assault and promote student-led training programs on campus.
Solution: We created a series of candid and emotional PSA videos featuring real stories from survivors and bystanders.
They shared their experiences through an IOU letter written to themselves.
college. Itsonus.org asked us to develop a campaign to highlight the issue of collegesexual assault and promote student-led training programs on campus.
Solution: We created a series of candid and emotional PSA videos featuring real stories from survivors and bystanders.
They shared their experiences through an IOU letter written to themselves.
- PSA VIDEOS -
*Note: these are real students and the following PSAs contain direct discussions of sexual assault, including graphic dsecriptions of sexual attacks.