Hollie Fraser
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IT'S ON US.ORG // IOU CAMPAIGN 2019

Role: Ideation  |  Creative Direction    Channels: Social  |  Digital

Brief: 20% of women, 13% of men and 50% of the LGBTQIA community will experience sexual assault of some nature during their time at college. Itsonus.org asked us to develop a campaign to highlight the issue of college sexual assault and promote student-led training programs on campus.


Solution: We created a series of candid and emotional PSA videos featuring real stories from survivors and bystanders. They shared their experiences through an IOU letter written to themselves. 
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Ad of The Week

- PSA VIDEOS -

​*Note: these are real students and the following PSAs contain direct discussions of sexual assault, including brief
​and graphic dsecriptiosns of attacks.

- SOCIAL -

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