IT'S ON US.ORG | IOU CAMPAIGN 2019
Brief: 20% of women, 13% of men and 50% of the LGBTQIA community will experience sexual assault of some nature during their time at
college. Itsonus.org asked us to develop a campaign to highlight the issue of collegesexual assault and promote student-led training programs on campus.
Solution: We created a series of candid and emotional PSA videos featuring real stories from survivors and bystanders.
They shared their experiences through an IOU letter written to themselves.
Agency: Fancy NYC | ECDS: Katie Keating + Erica Fite | Creative Team Hollie Fraser + Silvana Medukic
college. Itsonus.org asked us to develop a campaign to highlight the issue of collegesexual assault and promote student-led training programs on campus.
Solution: We created a series of candid and emotional PSA videos featuring real stories from survivors and bystanders.
They shared their experiences through an IOU letter written to themselves.
Agency: Fancy NYC | ECDS: Katie Keating + Erica Fite | Creative Team Hollie Fraser + Silvana Medukic
- PSA VIDEOS -
*Note: these are real students and the following PSAs contain direct discussions of sexual assault, including graphic dsecriptions of sexual attacks.