INSIDE BURJ AL ARAB
The Burj Al Arab, arguably the most iconic hotel the world. With 7 stars, it is known for its luxury and grandiosity.
Newly opened as a tourist attraction for the public is the infamous Royal Suite - a $25k-a-night stay - previously frequented by royality and celebs.
To launch of the Inside The Burj Al Arab experience we created the campaign "Redefine Wonder" an Alice in Wonderland style adventure, down a very palatial rabbit hole.
Using beautiful cinematography and mind-bending illusions we brought to life the opulent, extravagant and awe-inspising dimensions of the space.
Agency: Beautiful Destinations | CCO: Alex Foster | Creative Director: Hollie Fraser | Designer: Renee Collins
Newly opened as a tourist attraction for the public is the infamous Royal Suite - a $25k-a-night stay - previously frequented by royality and celebs.
To launch of the Inside The Burj Al Arab experience we created the campaign "Redefine Wonder" an Alice in Wonderland style adventure, down a very palatial rabbit hole.
Using beautiful cinematography and mind-bending illusions we brought to life the opulent, extravagant and awe-inspising dimensions of the space.
Agency: Beautiful Destinations | CCO: Alex Foster | Creative Director: Hollie Fraser | Designer: Renee Collins
- FILM -
- SNIPPET OF PHOTOGRAPHY -
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- CAMPAIGN RESULTS -
| 30+ million views across launch campaign + social |
| 50% increase in web traffic |
| 40% increase in direct bookings |
| 30% growth in owned social media channels |
| 30+ million views across launch campaign + social |
| 50% increase in web traffic |
| 40% increase in direct bookings |
| 30% growth in owned social media channels |