INSIDE BURJ AL ARAB
Role: Ideation | Creative Direction | Copy | Art Direction Channels: Online Film | Social | Digital Display | OOH
The Burj Al Arab, arguably the most iconic hotel the world. With 7 stars, it is known for its luxury and grandiosity.
Newly opened as a tourist attraction for the public is the infamous Royal Suite - a $25k-a-night stay - previously frequented by royality and celebs.
To launch of the Inside The Burj Al Arab experience we created the campaign "Redefine Wonder" an Alice in Wonderland style adventure, down a very palatial rabbit hole. Using beautiful cinematography and mind-bending illusions we brought to life the opulent, extravagant and awe-inspising dimensions of the space.
Newly opened as a tourist attraction for the public is the infamous Royal Suite - a $25k-a-night stay - previously frequented by royality and celebs.
To launch of the Inside The Burj Al Arab experience we created the campaign "Redefine Wonder" an Alice in Wonderland style adventure, down a very palatial rabbit hole. Using beautiful cinematography and mind-bending illusions we brought to life the opulent, extravagant and awe-inspising dimensions of the space.
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