Hollie Fraser
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INSIDE BURJ AL ARAB


The Burj Al Arab, arguably the most iconic hotel the world. With 7 stars, it is known for its luxury and grandiosity.

Newly opened as a tourist attraction for the public is the infamous Royal Suite - a $25k-a-night stay - previously frequented by royality and celebs. 


To launch of the Inside The Burj Al Arab experience we created the campaign "Redefine Wonder" an Alice in Wonderland style adventure, down a very palatial rabbit hole.
Using beautiful cinematography and mind-bending illusions we brought to life the opulent, extravagant and awe-inspising dimensions of the space.


Agency: Beautiful Destinations  |  CCO: Alex Foster  |  Creative Director: Hollie Fraser  |  Designer: Renee Collins​

- FILM -

​ - SNIPPET OF PHOTOGRAPHY -
- CAMPAIGN RESULTS -
  ​|  30+ million views across launch campaign + social  |
|  50% increase in web traffic  |
|  40% increase in direct bookings  |
|  ​30% growth in owned social media channels  |
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