HEAD & SHOULDERS + EA MADDEN

Role:  Ideation  |  Creative Direction    Channels:  Earned | Social  |  Digital

Patrick Mahomes has the confidence to #TakeItTo100 in everything, including Madden.

When Head & Shoulders found out he made it into the 99 club, they knew it just wasnt enough. Enter a social movement
​to make hair game an official Madden ratings and Patrick's hair the rating to beat. 

The results?  💯

- CASESTUDY -

​- SOCAL & EARNED MEDIA HIGHLIGHTS -

​Troy Polamalu (NFL Hall Of Famer) kicked off the campaign on social, when he became an official ratings adjustor for Madden. His efforts were then followed by an influx of fans and influencers supporting the movement.