HEAD & SHOULDERS + EA MADDEN
Role: Ideation | Creative Direction Channels: Earned | Social | Digital
Patrick Mahomes has the confidence to #TakeItTo100 in everything, including Madden.
When Head & Shoulders found out he made it into the 99 club, they knew it just wasnt enough. Enter a social movement
to make hair game an official Madden ratings and Patrick's hair the rating to beat.
The results? 💯
- CASESTUDY -
- SOCAL & EARNED MEDIA HIGHLIGHTS -