HEAD & SHOULDERS + EA MADDEN

Role:  Ideation  |  Creative Direction    Channels:  Earned | Social  |  Digital

Patrick Mahomes has the confidence to #TakeItTo100 in everything, including Madden.

When Head & Shoulders found out he made it into the 99 club, they knew it just wasnt enough. Enter a social movement
​to make hair game a thing and Patrick the rating to beat. 

The results?  💯

- CASESTUDY -

​- SOCAL & EARNED MEDIA HIGHLIGHTS -