Hollie Fraser
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HEAD & SHOULDERS   |   EA MADDEN 100 RATING


Patrick Mahomes has the confidence to #TakeItTo100 in everything, including Madden.

When Head & Shoulders found out he made it into the 99 club, they knew it just wasnt enough. Enter a social movement
​to make hair game an official Madden ratings and Patrick's hair the rating to beat. 

The results?  
💯

- CASESTUDY -


​- SOCAL & EARNED MEDIA HIGHLIGHTS -
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​Troy Polamalu (NFL Hall Of Famer) kicked off the campaign on social, when he became an official ratings adjustor for Madden.
​His efforts were then followed by an influx of fans and influencers supporting the movement.
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​We managed to hijack the Madden site and add hair ratings to the players profiles.
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