Hollie Fraser
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HEAD & SHOULDERS   |   EA MADDEN


When Head & Shoulders found out Patrick Mahomes made it into Madden's 99 club, they knew it just wasnt enough.
So, we created a social movement ​to make hair game an official part of Madden ratings making Patrick's hair the official rating to beat. 

The results?  
💯

Agency: Marina Maher Communications |  ECD: Ted Sabarese  |  Creative Team Hollie Fraser + Mila Golubov


- CASESTUDY -


​- SOCAL & EARNED MEDIA HIGHLIGHTS -
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​Troy Polamalu (NFL Hall Of Famer) kicked off the campaign on social, when he became an official ratings adjustor for Madden.
​His efforts were then followed by an influx of fans and influencers supporting the movement.
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​We managed to hijack the Madden site and add hair ratings to the players profiles.
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