HERBAL ESSENCES // PRIDE 2019
Role: Ideation | Creative Direction Channels: Experiential | Social | Digital
Today, many still use nature to exclude the LGBTQIA community but botanical science begs to differ. The world’s first flower was a blossoming bisexual that grew into the diverse botanicals we know today, so we wanted to celebrate this simple fact.
In 2019, Herbal Essences honored the true nature of both plants and people with a botanical wall that literally flourished with PRIDE.
- CASESTUDY -
- THE GARDEN WALL -
Our growing installation of flowers for the LGBTQIA community, featured dedications from influencers, friends, family members
and perfect strangers online and off.
Thousands of dedications later, we had a rainbow colored testament to a communities’ rightful place in the world.
and perfect strangers online and off.
Thousands of dedications later, we had a rainbow colored testament to a communities’ rightful place in the world.
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- SNIPPET OF SOCIAL -
