HEAD & SHOULDERS | SHOULDERS OF GREATNESS
Brief: Use Odell Beckham Jr and the NFL to drive relevance with Head & Shoulders users.
Solution: We all carry a lot of pressure on our shoulders, what if we relieved that pressure with a head & shoulder massage
from the one and only Odell Beckham Jr. himself.
*Note: The fans in this video are not actors, they had no idea OBJ was their masseur.
Agency: Marina Maher Communications | ECD: Ted Sabarese | Creative Directors: Hollie Fraser + Mila Golubov
Solution: We all carry a lot of pressure on our shoulders, what if we relieved that pressure with a head & shoulder massage
from the one and only Odell Beckham Jr. himself.
*Note: The fans in this video are not actors, they had no idea OBJ was their masseur.
Agency: Marina Maher Communications | ECD: Ted Sabarese | Creative Directors: Hollie Fraser + Mila Golubov
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