GILLETTE VENUS | #MYSKINMYWAY
Helping an old school brand to embrace body positivity by "Re-Righting" the rules for all skin types.
- PHOTOGRAPHY -
Creating inclusive and diverse photography that shows natural, blemished, scarred and (always) un-retouched skin, so that all women can see a skin they're in.
Creating inclusive and diverse photography that shows natural, blemished, scarred and (always) un-retouched skin, so that all women can see a skin they're in.
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Photographer: Delaine Dacko
- SOCIAL -
Lead and won the pitch for Venus' social business. Set up a content lab to create always on, culturally relevant, real-time content.
Lead and won the pitch for Venus' social business. Set up a content lab to create always on, culturally relevant, real-time content.
- PR -
Sparked a conversation about some skin that people weren't used to seeing on their screens. And increased positive sentiment towards the brand.
Sparked a conversation about some skin that people weren't used to seeing on their screens. And increased positive sentiment towards the brand.
- PARTNERSHIP -
Partnered with Thrive Global to tell more skin stories, as well as giving people support and advice to overcome "perfection anxiety".
Partnered with Thrive Global to tell more skin stories, as well as giving people support and advice to overcome "perfection anxiety".