Hollie Fraser
  • ALL WORK
  • PERSONAL PROJECTS
  • CONTACT
  • ABOUT

GILLETTE VENUS   |   #MYSKINMYWAY 


Helping an old school brand to embrace body positivity by "Re-Righting" the rules for all skin types.​

 - PHOTOGRAPHY - 
Creating inclusive and diverse photography that shows natural, blemished, scarred and (always) un-retouched skin, so that all women can see a skin they're in. 
Picture
Picture
Picture
Picture
Picture
Picture
Photographer: Delaine Dacko

 - SOCIAL - 
Lead and won the pitch for Venus' social business. Set up a content lab to create always on, culturally relevant, real-time content.
Picture
 - PR - 
Sparked a conversation about some skin that people weren't used to seeing on their screens. And increased positive sentiment towards the brand.
Picture
 - PARTNERSHIP - 
Partnered with Thrive Global to tell more skin stories, as well as 
giving people support and advice to overcome "perfection anxiety".
  • ALL WORK
  • PERSONAL PROJECTS
  • CONTACT
  • ABOUT