GHD | NO COMPROMISE CAMPAIGN
Brief: The new ghd platinum has it all - Tri-zone technology, 185˚ temperature optimisation and the new wishbone hinge.
Solution: Compromise is not my style - with the new ghd platinum you can have all the style with even less of the damage.
Agency: Leo Burnett | ECD: Scott Bradley | Creative Team Hollie Fraser + Nora Gurney
Solution: Compromise is not my style - with the new ghd platinum you can have all the style with even less of the damage.
Agency: Leo Burnett | ECD: Scott Bradley | Creative Team Hollie Fraser + Nora Gurney
- PRINT -
- IN STORE -
- YOUTUBE PRE-ROLL -
Playing in to the 5 second skip mechanic we dramatised the 'one-stroke' benefit.
Playing in to the 5 second skip mechanic we dramatised the 'one-stroke' benefit.
- WEBSITE -
To educate users we created a series of 'myth busting' videos and 'ghd rescue' tutorials which highlighted the benefits
of using a ghd platinum above any other styler.
To educate users we created a series of 'myth busting' videos and 'ghd rescue' tutorials which highlighted the benefits
of using a ghd platinum above any other styler.
-VIDEO CONTENT -
Our 'myth busting' videos and 'ghd rescue' tutorials were used in stores, across paid digital and ghd's social channels.
Our 'myth busting' videos and 'ghd rescue' tutorials were used in stores, across paid digital and ghd's social channels.
- TUTORIALS -
The 'ghd rescue series'
We created weather and time specific tutorials that we pushed out on social based on time of day and weather forecasts. The tutorials were created to help you in moments of need, for example; being caught in the rain, waking up late or after a day at the beach.
- A SNIPPET OF THE SOCIAL CONTENT -
