GHD // #GETTHEHINTDARLING CHRISTMAS CAMPAIGN '15
Role: Ideation | Art Direction Channels: TV | Print | OOH | Digital | In Store | Social
Brief: Get ghd on every girl's Christmas wish list.
Solution: After 2014's #GetTheHintDarling campaign, this year we didn't want any ghd girl to miss out on what she really wanted,
so we encouraged them to point out (literally) exactly what they were looking for.
Brief: Get ghd on every girl's Christmas wish list.
Solution: After 2014's #GetTheHintDarling campaign, this year we didn't want any ghd girl to miss out on what she really wanted,
so we encouraged them to point out (literally) exactly what they were looking for.
- PRINT -
- OUT OF HOME -
- TV SPONSORSHIP ADS -
- SOCIAL CONTENT -
- 6 STEPS TO A SURPRISE FACE -
Once girls had dropped their hints, they needed to be prepared to have their surprise faces ready.
So we armed them with the tools to look surprised about their unexpected ghd gift set.