MAX FACTOR // EXCESS VOLUME MASCARA

Role: Concepts  |  Art Direction  Channels: TV  |  Online Content Film  |  Digital Display  |  Print   |  In Store

Brief: To launch Max Factor's new excess volume mascara with a smooth, long-lasting coating.

Solution: We created a lifestyle of excess luxury, using a panther as the ultimate symbol of excess and smoothness. 

Director: Tom Monro

- PRINT -

Social posts and website: here.

 - BEHIND THE SCENES -