Hollie Fraser
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EXPERIENCE

AWARDS

AND ALSO

FREELANCE CREATIVE DIRECTOR  | Present
Agencies Include: Fancy NYC, BIB Media

MMC, NYC  | Jan 2017 - Jan 2021
Creative Lead: Gillette Venus / Pantene / Head & Shoulders / Herbal Essences 
Clients: Acuvue / Claritin / Coppertone / Dr. Scholls / CoverGirl / Gain / Tide  Merck / Natural Cycles
​Pitch wins: Aflac / Nature's Path / Akili Interactive / Venus Content Studio

FREELANCE, NYC  |  Sept 2016 - April 2020
Agencies Including: MMC, Merkley & Partners, FCB, The Brooklyn Brothers, Fancy NYC
Clients: Galderma / All / Tide / Head & Shoulders / Breyers / Optimum / We-Vibe

GREY, NYC | Dec 2015 - Aug 2016
Clients: Pillsbury / National Parks / Jif / The Whitney / Bumble Bee / Robitussin

LEO BURNETT, LDN  |  Nov 2011 - Nov 2015

Clients: Max Factor / Aussie / ghd / Daz / theoutnet.com / Glacéau vitaminwater
Pitch wins: ghd / theoutnet.com / Glacéau vitaminwater

RAZORFISH, LDN  |  July 2011 - October 2011
Freelance

20:20, LDN  |  Dec 2009 - July 2011
Pitch wins: sky / klm / insignia / nationwide


VARIOUS AGENCIES, LDN  |  June 2008 - Dec 2009

Including:  VCCP / Inferno / Brothers & Sisters 
Cannes Lions 2018
Merck "Can't Wait For" Video - Branded content & entertainment (shortlisted)

Clio Image Award 2015
The Outnet - Sergio The Shoe Hunter (Prestige Social Media Campaign)

BIMAs 2015

WINNER - Consumer Retailer  |  The Outnet - Sergio The Shoe Hunter
WINNER - Content  |  The Outnet - Sergio The Shoe Hunter
WINNER - Social  |  The Outnet - Sergio The Shoe Hunter
Shortlisted - Video  |  The Outnet - Sergio The Shoe Hunter
Shortlisted - Well-being & Health  |  ghd - Christmas campaign 2014

DMAs 2015
GOLD - FMCG  |  ghd - Christmas campaign 2014
GOLD - Retail  |  The Outnet - Sergio The Shoe Hunter
SILVER - Integrated  |  ghd - Christmas campaign 2014
Shortlisted - Experiential  |  The Outnet - Sergio The Shoe Hunter

Drum Marketing Awards 2015

Shortlisted - Integrated Strategy of the Year  |  ghd - Christmas campaign 2014
Shortlisted - Customer Insight Strategy  |  ghd - Christmas campaign 2014

The Webby Awards 2015
Honoree - Social, Animal  |  The Outnet - Sergio The Shoe Hunter


Marketing Society Excellence Awards 2015
High Commendation -
Marketing on a shoestring  |  The Outnet - Sergio The Shoe Hunter

D&AD Student Awards 2007

Commendation 'In Book' - Photography  |  Grazia Weekly
2019 / Podcaster
I am the co-host of Books on the Subway The Podcast. An interview series with authors and humans who have impacted the city of NYC.

2018 / Founder - We Are Shelance

I am the Founder of We Are Shelance, a collective of kick-ass female creatives. Helping to support and promote women in the PR & advertising world.

2012 / Founder - Books on the Move Global
I am the Founder of the worldwide book sharing initiative, Books on the Move. Launched in London in 2012 with Books on the Underground, I now have branches across the world. I currently run and manage the New York City Branch - Books on the Subway.

2018 / Panelist at PAMA and Simon & Schuster
Sat on the panel at PAMA's event for Penguin Randomhouse, educating marketers on #bookstagram. Speaker at SImon & Schuster's Digital Innovation Festival.

2014 / Speaker at Chicago Ideas Week
'The Sharing Economy - What's mine is yours'


2015 / Volunteer - New York Cares 

Working on the educational arts and mentoring program. Enabling underprivileged children, partially-sighted and disabled adults the opportunity to explore art, creativity and literature.

2014 / Mentor
School of Communication Arts 2.0


2014 / Speaker at FutureRising
'21 things about Advertising I wish I could've told my 21 year old self'
  • ALL WORK
  • PERSONAL PROJECTS
  • ABOUT ME
  • CONTACT
  • RESUME