EXPERIENCEAWARDS
AND ALSO
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FREELANCE CREATIVE DIRECTOR | Present
Agencies Include: Fancy NYC, BIB Media MMC, NYC | Jan 2017 - Jan 2021 Creative Lead: Gillette Venus / Pantene / Head & Shoulders / Herbal Essences Clients: Acuvue / Claritin / Coppertone / Dr. Scholls / CoverGirl / Gain / Tide Merck / Natural Cycles Pitch wins: Aflac / Nature's Path / Akili Interactive / Venus Content Studio FREELANCE, NYC | Sept 2016 - April 2020 Agencies Including: MMC, Merkley & Partners, FCB, The Brooklyn Brothers, Fancy NYC Clients: Galderma / All / Tide / Head & Shoulders / Breyers / Optimum / We-Vibe GREY, NYC | Dec 2015 - Aug 2016 Clients: Pillsbury / National Parks / Jif / The Whitney / Bumble Bee / Robitussin LEO BURNETT, LDN | Nov 2011 - Nov 2015 Clients: Max Factor / Aussie / ghd / Daz / theoutnet.com / Glacéau vitaminwater Pitch wins: ghd / theoutnet.com / Glacéau vitaminwater RAZORFISH, LDN | July 2011 - October 2011 Freelance 20:20, LDN | Dec 2009 - July 2011 Pitch wins: sky / klm / insignia / nationwide VARIOUS AGENCIES, LDN | June 2008 - Dec 2009 Including: VCCP / Inferno / Brothers & Sisters Cannes Lions 2018
Merck "Can't Wait For" Video - Branded content & entertainment (shortlisted) Clio Image Award 2015 The Outnet - Sergio The Shoe Hunter (Prestige Social Media Campaign) BIMAs 2015 WINNER - Consumer Retailer | The Outnet - Sergio The Shoe Hunter WINNER - Content | The Outnet - Sergio The Shoe Hunter WINNER - Social | The Outnet - Sergio The Shoe Hunter Shortlisted - Video | The Outnet - Sergio The Shoe Hunter Shortlisted - Well-being & Health | ghd - Christmas campaign 2014 DMAs 2015 GOLD - FMCG | ghd - Christmas campaign 2014 GOLD - Retail | The Outnet - Sergio The Shoe Hunter SILVER - Integrated | ghd - Christmas campaign 2014 Shortlisted - Experiential | The Outnet - Sergio The Shoe Hunter Drum Marketing Awards 2015 Shortlisted - Integrated Strategy of the Year | ghd - Christmas campaign 2014 Shortlisted - Customer Insight Strategy | ghd - Christmas campaign 2014 The Webby Awards 2015 Honoree - Social, Animal | The Outnet - Sergio The Shoe Hunter Marketing Society Excellence Awards 2015 High Commendation - Marketing on a shoestring | The Outnet - Sergio The Shoe Hunter D&AD Student Awards 2007 Commendation 'In Book' - Photography | Grazia Weekly 2019 / Podcaster
I am the co-host of Books on the Subway The Podcast. An interview series with authors and humans who have impacted the city of NYC. 2018 / Founder - We Are Shelance I am the Founder of We Are Shelance, a collective of kick-ass female creatives. Helping to support and promote women in the PR & advertising world. 2012 / Founder - Books on the Move Global I am the Founder of the worldwide book sharing initiative, Books on the Move. Launched in London in 2012 with Books on the Underground, I now have branches across the world. I currently run and manage the New York City Branch - Books on the Subway. 2018 / Panelist at PAMA and Simon & Schuster Sat on the panel at PAMA's event for Penguin Randomhouse, educating marketers on #bookstagram. Speaker at SImon & Schuster's Digital Innovation Festival. 2014 / Speaker at Chicago Ideas Week 'The Sharing Economy - What's mine is yours' 2015 / Volunteer - New York Cares Working on the educational arts and mentoring program. Enabling underprivileged children, partially-sighted and disabled adults the opportunity to explore art, creativity and literature. 2014 / Mentor School of Communication Arts 2.0 2014 / Speaker at FutureRising '21 things about Advertising I wish I could've told my 21 year old self' |