FREELANCE CREATIVE DIRECTOR | Present
Agencies Include: Fancy NYC, BIB Media
MMC, NYC | Jan 2017 - Jan 2021
Creative Lead: Gillette Venus / Pantene / Head & Shoulders / Herbal Essences
Clients: Acuvue / Claritin / Coppertone / Dr. Scholls / CoverGirl / Gain / Tide Merck / Natural Cycles
Pitch wins: Aflac / Nature's Path / Akili Interactive / Venus Content Studio
FREELANCE, NYC | Sept 2016 - April 2020
Agencies Including: MMC, Merkley & Partners, FCB, The Brooklyn Brothers, Fancy NYC
Clients: Galderma / All / Tide / Head & Shoulders / Breyers / Optimum / We-Vibe
GREY, NYC | Dec 2015 - Aug 2016
Clients: Pillsbury / National Parks / Jif / The Whitney / Bumble Bee / Robitussin
LEO BURNETT, LDN | Nov 2011 - Nov 2015
Clients: Max Factor / Aussie / ghd / Daz / theoutnet.com / Glacéau vitaminwater
Pitch wins: ghd / theoutnet.com / Glacéau vitaminwater
RAZORFISH, LDN | July 2011 - October 2011
20:20, LDN | Dec 2009 - July 2011
Pitch wins: sky / klm / insignia / nationwide
VARIOUS AGENCIES, LDN | June 2008 - Dec 2009
Including: VCCP / Inferno / Brothers & Sisters
Cannes Lions 2018
Merck "Can't Wait For" Video - Branded content & entertainment (shortlisted)
Clio Image Award 2015
The Outnet - Sergio The Shoe Hunter (Prestige Social Media Campaign)
WINNER - Consumer Retailer | The Outnet - Sergio The Shoe Hunter
WINNER - Content | The Outnet - Sergio The Shoe Hunter
WINNER - Social | The Outnet - Sergio The Shoe Hunter
Shortlisted - Video | The Outnet - Sergio The Shoe Hunter
Shortlisted - Well-being & Health | ghd - Christmas campaign 2014
GOLD - FMCG | ghd - Christmas campaign 2014
GOLD - Retail | The Outnet - Sergio The Shoe Hunter
SILVER - Integrated | ghd - Christmas campaign 2014
Shortlisted - Experiential | The Outnet - Sergio The Shoe Hunter
Drum Marketing Awards 2015
Shortlisted - Integrated Strategy of the Year | ghd - Christmas campaign 2014
Shortlisted - Customer Insight Strategy | ghd - Christmas campaign 2014
The Webby Awards 2015
Honoree - Social, Animal | The Outnet - Sergio The Shoe Hunter
Marketing Society Excellence Awards 2015
High Commendation - Marketing on a shoestring | The Outnet - Sergio The Shoe Hunter
D&AD Student Awards 2007
Commendation 'In Book' - Photography | Grazia Weekly
2019 / Podcaster
I am the co-host of Books on the Subway The Podcast. An interview series with authors and humans who have impacted the city of NYC.
2018 / Founder - We Are Shelance
I am the Founder of We Are Shelance, a collective of kick-ass female creatives. Helping to support and promote women in the PR & advertising world.
2012 / Founder - Books on the Move Global
I am the Founder of the worldwide book sharing initiative, Books on the Move. Launched in London in 2012 with Books on the Underground, I now have branches across the world. I currently run and manage the New York City Branch - Books on the Subway.
2018 / Panelist at PAMA and Simon & Schuster
Sat on the panel at PAMA's event for Penguin Randomhouse, educating marketers on #bookstagram. Speaker at SImon & Schuster's Digital Innovation Festival.
2014 / Speaker at Chicago Ideas Week
'The Sharing Economy - What's mine is yours'
2015 / Volunteer - New York Cares
Working on the educational arts and mentoring program. Enabling underprivileged children, partially-sighted and disabled adults the opportunity to explore art, creativity and literature.
2014 / Mentor
School of Communication Arts 2.0
2014 / Speaker at FutureRising
'21 things about Advertising I wish I could've told my 21 year old self'