Sergio the Shoe Hunter
Brief
With a focus on shoes, give THEOUTNET.com a presence at London Fashion Week. Oh yeah, and you only have a tiny budget.
Solution
Who better than someone only 9-inches tall to report on the best shoes at London Fashion Week. Meet Sergio, the miniature Daschund, who equipped with a Go-Pro became THEOUTNET's 'On-The-Ground Reporter'. He waggled his way in to some of the most exclusive shows and even made some friends along the way.
Awards
Clio Image Award | Marketing Society Excellence Award | Webby Award Honoree | 3 BIMA Awards
Credits
Agency: Leo Burnett | ECD: Scott Bradley | Creative Team: Hollie Fraser + Nora Gurney
Day One
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Day Three
Day Four
Day Five
