Head & Shoulders - Odell
Brief
Use Odell Beckham Jr and the NFL to drive relevance with Head & Shoulders users.
Solution
We all carry a lot of pressure on our shoulders, what if we relieved that pressure with a head & shoulder massage
from the one and only Odell Beckham Jr. himself.
*Note: The fans in this video are not actors, they had no idea OBJ was their masseur.
Credits
Agency: Marina Maher Communications | ECD: Ted Sabarese | Creative Team: Hollie Fraser + Mila Golubov
