Abu Dhabi Tourism Board
Challenge
Abu Dhabi is not high up on people's vacation lists when it comes to getting away for the summer.
It's a city, it's super hot during the summer and it's vastly spread out.
We were asked to unearth its unique qualities and attractions, to show the world a new pespective
on what Abu Dhabi has to offer during the summer.
From shark diving, deserts skies, to world class architecture and family thrills.
We proved to the world that when you get to Abu Dhabi, you can "Summer Like You Mean It"
Credits
Agency: Beautiful Destinations | CCO: Alex Foster | Creative Director: Hollie Fraser | Creative Team: Gino Click + Marielle Malamud | Designer: Renee Collins
