GHD Platinum Launch
Brief
The new ghd platinum has it all - Tri-zone technology, 185˚ temperature optimisation and the new wishbone hinge.
Solution:
Compromise is not my style - with the new ghd platinum you can have all the style with even less of the damage.
Credits
Agency: Leo Burnett | ECD: Scott Bradley | Creative Team: Hollie Fraser + Nora Gurney
Photographer: Carlton Davis
Website
To educate users we created a series of 'myth busting' videos and 'ghd rescue' tutorials which highlighted the benefits of using a ghd platinum above any other styler.
Video
Our 'myth busting' videos and 'ghd rescue' tutorials were used in stores, across paid digital and ghd's social channels.
Tutorial
The 'ghd rescue series'.
We created weather and time specific tutorials that we pushed out on social based on time of day and weather forecasts. The tutorials were created to help you in moments of need, for example; being caught in the rain, waking up late or after a day at the beach.
