MARRIOTT & MANCHESTER UNITED - US SUMMER TOUR
Marriott Bonvoy and Marriott Hotels tasked us to create an immersive experience for Manchester United fans during their US Summer Tour.
So we brought British soccer culture to the streets of the US. Transforming a Routemaster into "Pour Bus" complete with a mini pitch on the top deck.
The event featured live match screenings, interactive activities, and classic pub fare - uniquely blending British culture, soccer fandom,
and the communal spirit of a British pub - resulting in high engagement and positive sentiment, driving increased loyalty and brand affinity.
The campaign showcased Marriott Bonvoy’s commitment to delivering exceptional experiences.
Agency: 160over90 | Group Creative Directors: Mila Golubov + Theresa Monahon | Creative Directors: Hollie Fraser + Kristy Heilenday | Designer: Dawa Kyisarh
So we brought British soccer culture to the streets of the US. Transforming a Routemaster into "Pour Bus" complete with a mini pitch on the top deck.
The event featured live match screenings, interactive activities, and classic pub fare - uniquely blending British culture, soccer fandom,
and the communal spirit of a British pub - resulting in high engagement and positive sentiment, driving increased loyalty and brand affinity.
The campaign showcased Marriott Bonvoy’s commitment to delivering exceptional experiences.
Agency: 160over90 | Group Creative Directors: Mila Golubov + Theresa Monahon | Creative Directors: Hollie Fraser + Kristy Heilenday | Designer: Dawa Kyisarh
- EXPERIENTIAL ACTIVATION -
As part of the MUFC 23’ Summer Tour Marriott Bonvoy and Marriott Hotels transformed Hudson Yards into the ultimate match day destination
for Manchester United's clash with Arsenal on July 22. The centerpiece was a stunning double-decker Pour Bus, decked out in Manchester United's iconic red.
We created a bespoke branded routemaster that offered fans an unforgettable experience, combining traditional pub fare and drinks with a rooftop mini-pitch for
guests to showcase their penalty kick skills.
for Manchester United's clash with Arsenal on July 22. The centerpiece was a stunning double-decker Pour Bus, decked out in Manchester United's iconic red.
We created a bespoke branded routemaster that offered fans an unforgettable experience, combining traditional pub fare and drinks with a rooftop mini-pitch for
guests to showcase their penalty kick skills.
We didn’t get to make The Summer Pour, a bespoke beer for the U.S. summer tour, but it’s still on tap in our dreams.
- A SNIPPET OF WHAT INFLUENCERS SHARED ON SOCIAL -
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