Hollie Fraser
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THE OUTNET // FALL/WINTER '13 & SPRING/SUMMER '14

Role: Ideation  |  Art Direction    Channels: Print  |  OOH  |  Digital

Brief: Create a brand positioning and brand identity for THEOUTNET.com.

Solution: We positioned THEOUTNET.com as the 'Designer Outlet for Style Hunters' and created a campaign about stalking style.
Created the look, tone and feel for the brand along with the campaign idea: Happy Hunting.
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(Pitch Win)
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- PRINT -

Picture
Picture
Photographer: Max Farago
Picture
Picture
Photographer: Mark Segal
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- FASHION FILM -
Director: Clara Cullen

​- HOMEPAGE TAKEOVERS -
RETURN TO ALL CAMPAIGNS
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