CETAPHIL SUPER BOWL LIX | LIL SENSITIVE
Cetaphil’s “We’re All a Lil Sensitive” 2025 Super Bowl campaign starring Lil Wayne — a culturally sharp, social-first spot that turned his halftime
show snub into a hilarious, heartfelt ode to emotional (and skincare) sensitivity. The ad racked up over 20M views in 72 hours and made headlines everywhere
from People to Vulture.
Agency: Lippe Taylor | ECDs: Hollie Fraser + Alex Foster | Creative Strategy Henry Monsell
show snub into a hilarious, heartfelt ode to emotional (and skincare) sensitivity. The ad racked up over 20M views in 72 hours and made headlines everywhere
from People to Vulture.
Agency: Lippe Taylor | ECDs: Hollie Fraser + Alex Foster | Creative Strategy Henry Monsell
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- SOCIAL + PRESS -
