Hollie Fraser
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Hello, I'm Hollie

I’m an award-winning, multidisciplinary Creative Director with 15+ years experience creating concepts, repositioning brands and garnering media attention for businesses big and small.

I started out in London, before heading to New York in 2015.


​So far in my career I’ve worked at ad agencies, PR agencies, production companies, as well as with start-ups, SMEs and direct to client. My work covers art direction, creative concepts, campaign development, brand voice, and copy. While a specialist in brand and creative concepts, I am experienced in both art direction and copy, managing teams across categories including beauty, haircare, tech, healthcare and consumer packaged goods and much more.

I believe in today's media landscape, great ideas have to earn attention, not expect it. Which is why I specialize in creating modern talkable ideas, and not just advertising.

My work has been recognized by Cannes Lions, Clio Image Awards, The Webbys and BIMAs.
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Lastly and most proudly, I’m the founder of Books on the Subway, now a global book sharing initiative. Speaker at Simon & Schuster Digital Innovation Festival, Penguin Random House Influencer event and panelist at Chicago Ideas.
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And In case you are wondering, I'm the younger looking one in the picture.


  • ALL WORK
  • PERSONAL PROJECTS
  • ABOUT ME
  • CONTACT
  • RESUME